# Sir & Cap

> A deadpan animated short comedy. Two cats conduct a serious field study of the human species. Cap believes in humans. Sir has already worked them out. Published on TikTok, YouTube Shorts and Instagram as @sirandcap. Made in Berlin, in English, fully AI-generated and labelled as such.

## The story behind the study
For years Sir watched humans from a windowsill and concluded they are predictable. Then Cap arrived, convinced humans were invented for cats. Sir proposed a study: two researchers, two hypotheses, one notebook. Hypothesis A (Sir): the Providers are predictable. Hypothesis B (Cap): the Providers are kind. Every case tests both. Most weeks the evidence favours Sir.

## The premise
Every case puts the two researchers somewhere ordinary: a café, a parcel locker, a laundromat, a self-checkout. Cap explains what the place is really for and usually decides it was built for them. Then the world does something perfectly normal, and Sir writes one line in his notebook. Most weeks Cap is gently let down. Sometimes the world proves him right, and sometimes Sir quietly does something kind and refuses to discuss it. Each case runs under thirty seconds, vertical 9:16.

## Characters
- Sir, Lead Observer. Founder of the study, keeper of a small leather notebook. Compact silver-grey tabby, round full cheeks, green eyes, taller and broader than Cap. Herringbone tweed jacket with leather cuff patches, olive knitted waistcoat, cream shirt, narrow burgundy knitted tie. Calm, soft, precise British voice, flat, no emphasis. Unconvinced by humans. Soft spot: Cap, never admitted. Signature colour green. Signature line: "...Adequate."
- Cap, Field Operative. Slimmer golden-brown Bengal, large amber eyes, smaller than Sir. Oversized checked flat cap, rust-red varsity jacket with striped cuffs over a cream shirt, natural fur below the jacket. Soft, warm, gentle voice with a light Italian-American lilt. Sincere, never childish. Believes humans mean well. Wrong most weeks, never cynical. Signature colour red. Signature line: "They built it for us."
- Relationship: not partners, not a buddy act, two colleagues running one study. Sir states, Cap interprets. Sir is the grown-up; Cap is the one the audience worries about.

## Formats
- Fieldwork: the cats themselves in an everyday place, a different one every time.
- The studio: late at night on a green velvet sofa, reviewing black-and-white security footage of humans on a CRT monitor.
- Rest period: no dialogue, no conflict. A treat, rain on a window, fur in the light.
- Rhythm: two disappointments, then one small mercy. Cap is let down, never hurt.

## Lexicon
- The Providers: humans.
- Subject type: every human observed is classified by behaviour, e.g. The Host, The Recipient, The Keeper.
- Treat rating: Sir's verdict, out of five treats.
- The notebook: Sir's field record, one line per case.
- The warm box: Cap's word for a tumble dryer.
- Field study continues: the closing line.
- Volume I: classified.

## Tone of voice
Dry on top, warm underneath. Short declarative sentences, understatement, research vocabulary for small things. Captions are written from the characters' point of view and never describe the video. No exclamation marks, no baby talk, no hype. Motto: Observe · Document · Comprehend. Bio line: Sir keeps the notes. Cap keeps the faith.

## House rules
Behaviour, never identity: no jokes about bodies, looks, age, origin, accents or politics. Humans appear only as a hand, a back or a blur and behave normally. No real brands or readable labels. No children. Costumes never change. Every video is labelled as AI-generated.

## Visual identity
Photorealistic plush animation, warm cinematic light, subtle film grain, locked-off camera, cats fill the frame. Colours: Field red #C4452A (Cap), Tweed green #4E6B3F (Sir), Paper #F7F2E8, Ink #221E18, Night #070705. Type: Big Shoulders Display (headlines, uppercase), Inter (text), JetBrains Mono (labels).

## Audience
People who narrate strangers in the supermarket in their head; fans of animated animal channels who want a sharper tone; comedy fans who value clear characters and running jokes. English-speaking, mainly US and UK.

## Case files
- Case 001, They knew: https://sirandcap.com/cases/they-knew
- Case 002, They built it for us: https://sirandcap.com/cases/they-built-it-for-us
- Case 003, It had my size: https://sirandcap.com/cases/it-had-my-size

## Links
- Home: https://sirandcap.com/
- Press & brand kit: https://sirandcap.com/press
- TikTok: https://www.tiktok.com/@sirandcap
- YouTube: https://www.youtube.com/@sirandcap
- Instagram: https://www.instagram.com/sirandcap
- Contact: hello@sirandcap.com